Web Design and Management

As a long-time client, Sean Spiller has worn many hats, among them:  Research Editor, Educator, Councilman, Mayor, and NJEA President. His current role? Sean Spiller is now a presidential candidate for the National Education Association. Through many of these stages of his career, The Muse Group has supported Sean with the services he needed. We have designed multiple sites for him as his role in the local and the national community changed.

As with his previous websites, the Spiller for NEA President site is maintained on a WordPress CMS platform. It is streamlined to convey Sean’s achievements throughout his career as an educator and a public servant. This user-friendly site utilizes simple navigation to engage visitors to learn more about Sean as a candidate.

The Muse Group designed the site so that supporters can easily receive updates on Sean’s activities and easily choose their level of support for him as a candidate, whether as a volunteer or donor.

Social Media

No web presence is complete without a social media presence. As someone who served as councilman and mayor of Montclair, Sean understood the importance of social media. The Muse Group assisted with the setup of Facebook and Instagram feeds and adding links to both on the website, as well as connecting his Instagram feed to his site’s Home Page.

Logo Design

For the new national campaign, Sean required a new logo. The Muse Group assessed what he was looking for and provided him with a logo created to his specifications. Use of bold colors and clear messaging brought those expectations to life.

Email Marketing

As someone who has worked closely with and communicated with the community he served, Sean used every tool at his disposal to reach his audience. It is always better to have multiple modalities of communication to meet people where they are. The Muse Group set up a mailing list and created a branded template for use in providing updates to supporters, volunteers and donors.

Print Design

With any campaign, promotional materials are needed, especially when you are visiting locations all over the country. The Muse Group has created a flyer outlining Sean’s accomplishments throughout his career, business cards with a QR code to his Instagram feed, campaign buttons and a retractable banner. All materials used in production are made in the USA, and printed by a union shop.

Merchandise Production and Management

Not all promotional materials are paper based. Branded merchandise is sometimes a must. For Sean’s campaign The Muse Group designed a retractable banner, buttons, T-shirts and pens. All materials used in production are made in the USA, and printed by a union shop.