Web Design and Management

The Newark Firemen Federal Credit Union needed a website interface that would allow its many members to share important, and often complicated, financial information.  The site needed to be easily searchable, with key information prominent.

The Muse Marketing Group designed a user friendly interface with a simple and inviting navigational bar.  By providing members with the tools they required, the Newark Firemen FCU is able to accommodate the individual needs of their membership as well as facilitate transfer of information.

Social Media

In order to share credit union news, updates, and special offers with their membership more easily, The Muse Marketing Group created a Facebook page for the Newark Firemen FCU.  As promotional offers or important news becomes available, information is posted to both the website and the Facebook timeline.

Public Relations

Due to the fact that Newark Firemen FCU is an expanding institution, public relations work is needed for informing eligible individuals of the services and benefits that are available to them.  Among the services provided to the credit union are:

  • Media Relations – Advertising
  • Content/Copy Development – website postings and announcements, social media postings and announcements
  • Event Promotion – pre and post event coverage
  • Copywriting and Editing – marketing pieces and advertisements

Graphic Design

Every year, the Newark Firemen FCU runs several promotions that require visual representation.  Each year, The Muse Marketing Group designs informational graphics to coincide with each one.  These graphics are used on the homepage of the credit union’s website as well as in corresponding Facebook postings.

Email Marketing

To provide information to members who were not linked to social media, The Muse Marketing Group designed newsletter templates to compile and send all current offers and important information to the remainder of the credit union’s membership.

On a quarterly basis, all upcoming offers were sent to Newark Firemen FCU’s membership.  In the event of important news that would affect access to member benefits, a separate newsletter was sent as the period of time that services would be limited or unavailable was imminent.

Print Design

Over the course of the last few years, The Muse Marketing Group has designed a number of print pieces for the Newark Firemen FCU.  Among the items created are:

  • Business Cards
  • Presentation Folders
  • Mailing Envelopes
  • Letterhead
  • Membership Cards
  • Informational Brochure
  • Informational/Promotional Flyers
  • Informational/Promotional Posters

Interior Design

As the credit union began to expand and grow, Newark Fireman FCU needed to remodel their work space to reflect who they are as an institution. The Muse Marketing Group sought to design a space that reflected the credit union’s branding, yet maintained the functionality needed to conduct their business efficiently.

The space was designed using colors representative of the credit union’s branding. The Muse Marketing Group also designed a custom wall applique of the Maltese Cross that is their logo.

muse-art

ADA Compliance

As a financial institution, the Newark Firemen FCU had a responsibility to provide ease of access to all who visit their website.  Following guidelines reflected by Title II of the Americans with Disabilities Act, The Muse Marketing Group evaluated Newark Firemen FCU’s website for accessibility issues and optimized the website in accordance with ADA standards.